I am obsessed with this baby carrier already! It is exactly what I was hoping it would be. It checks so many boxes- lightweight, great quality, smart design, easy to use, comfortable for adult and kid. My toddler loves it and I am so excited to use it with baby #2 from infancy. The magnetic strap clips in the front are absolutely genius! And I love that it doesn’t require an additional infant insert and that you can safely get baby into the back carry position without help from another person (like the carrier I used with my oldest). Plus, I love the olive color. I am a big fan of the Colugo compact stroller and have been eyeing the carrier for a long time, but I already had a carrier that worked fine for us with our daughter. I am so happy that I got this one now!

I’ve tried several baby carriers and this one surpasses them all! It’s so comfortable & functional. I love the print and I’ve gotten so many compliments and people asking where I bought it. I told them I got it @ Target!

I Absolutely Love This Carrier. It's Light Weight. Easy To Put On By Yourself.

Honestly, SO happy that we bought this carrier with our second baby! We had another brand with our first, and I consistently found that no matter how much my daughter weighed, my back was KILLING me. This was WELL worth the moderate investment. The waistband security and back straps are honestly amazing. My son is HUGE compared to my daughter, and I have no pain when carrying him through the airport while strolling my daughter. So easy to put on, take off, and get baby securely in and out. Obsessed - and its a better price than the less comfortable other brands!

My wife and I have a solly baby wrap and an ergo baby, and this is the easiest, most breathable, and most supportive carrier we own. The straps and clips provide ample support and the style makes it much less of a headache to put on as compared to the solly wrap for when you need to get your kid in ASAP. Comfy and worth the money.

I really like this carrier. I think the lumbar/lower back strap makes a huge difference in the weight distribution and comfort of the carrier. My baby felt secure and I could easily achieve a healthy hip position. I also really like the added zip pocket. It’s the perfect size for a phone, wallet and keys so I don’t have to carry a purse or stuff my pockets. Highly recommend!